When all the businesses down the block try to attract the same customers, it leads to a lot of competition. One of the loudest ways to reach out to your potential customers is to use illuminating signage for your business. Lighted signs immediately grab attention; that is why it is one of the most popular sings.
Illuminated signs are highly used signage solutions because these can be used 24/7 both during the daytime and night. These signs can grab attention from far away because of their striking and vibrant colors. Lighted signs offer a wide variety of styles and customization for your brand.
Most Popular Types of Commercial Lighted Signs
Both indoor and outdoor commercial lighted signs come in different sizes and styles. To help you choose the best signage option for your business, here are some of the most popular lighted signs in the commercial industry.
1. Neon Signs
Neon signs have been in the industry forever. These signs give a classy and vintage feel to a brand by offering unique and vibrant visuals. These signs are used for both indoor and outdoor signage, as they provide a warm glow that very few other signage can imitate.
Neon signs are popular in dimly lit areas like food streets, bars, etc. These signs are not only visually appealing but also energy efficient as it uses less power as compared to other signage options. A fluorescent tube consumes 50% more power than a neon light source.
However, keep in mind that the power consumption of a neon sign depends upon the type of transformer used. So, make sure to get in touch with a signboard experts to recommend the brightest and energy-efficient neon sign for your business.
2. Backlit Signs
Backlit signs are also called lightboxes or cabinet signs. As the name suggests, these signs consist of a box filled with an LED mechanism and a translucent front panel that stretches over the box. The backlight illuminates the whole panel, creating a bright sign. These signs have a simple design with inside illumination.
The panel on the sign has your company’s brand name, logo or other information. These signs stand out well both during the day and the night and are very affordable. These signs are mostly used as blade signs, which are often sticking out from the storefront or the side of the building. Due to its unique design and placement, they attract traffic in, and are perfect for businesses like restaurants that are open at night.
3. Custom Reverse Channel Signs
Reverse-lit or halo-lit channel signs are popular for their ethereal and magical appearance, which is perfect for your business if you are aiming for a more sophisticated brand feel and look. In these reverse-lit signs, every single letter is illuminated from the background, which makes it readable from a distance.
These halo-lit signs offer a very distinguished look and provide more control and creativity in terms of LED movement and color control through lightbox sign. You can use this for metal lettering signs and customized brand objects like a backlit burger or a pizza sign. These are visible both during the day and at night with neon lights illumination from the behind.
4. Front-lit Signs
Front-lit or face-lit signs consist of letters and animations that are lit up themselves so you can see the vivid colors and intricate designs. These can be used both indoors and outdoors, but are mostly used as an exterior commercial sign to attract customers at night.
In front-lit channel letters, all the letters of the sign are illuminated from the front with different colors shining through. Most businesses use these signs to create their illuminating logos and business letters.
5. Externally Lit Signs
Not all commercial signs need to be internally lit. Externally lit signs are illuminated by an external source of LED that is mounted at the base of a sign. The best part about these signs is that they are brightly lit, and you cannot see the source of the light because it is strategically hidden in the design. These signs can be used both at daytime and night.
Some of the most used lights that you can use to turn a non-illuminated sign into an externally lit sign are:
- Gooseneck lights: These are great for flooding the entire sign in light.
- Ground Lighting: It works best with mounted signs.
- Top Lighting: It gives a nostalgic and sophisticated feel to a letter or painted sign, e.g., barn lights.
- Recessed Lighting: It gives off a soft glow from the sign that is usually shadowed. These lights are hidden behind the design of the sign.
Externally lit signs are the best option for restaurants as outdoor signage. So, consult a sign boards Dubai based experts to determine the best signage approach for your business and to design a stylish outdoor lighted sign for your site.
Build your Brand with Lighted Signs
These are some of the best-selling and most popular lighted signs for small businesses. Illuminated business signs offer a great opportunity for businesses to grab customer’s attention. These simple LED signs can result in a huge difference in business sales. These customized illuminated signs don’t only help in getting passers-by attention but also adds to the aesthetics of your building, be-it retail, or a restaurant.