BritAsia TV launches a ‘recording studio in your pocket’, talent show and investment fund to level the playing field for budding artists.
Announced in the wake of BritAsia’s recent unveiling of an investment partnership to produce and finance original feature films and TV series, the new fund has been launched to support a range of exciting commercial and creative music projects across the global South Asian community, broadening the specialist broadcaster’s already extensive media footprint.
After many years of seeing talented musicians struggle to get an opportunity through no fault of their own, BritAsia TV took aim to change the game with a partnership that gives these artists the opportunity based off of their skill set rather than connections and resources.
The fund’s first share acquisition will be in the mobile phone based music recording & mixing app RECHORD.XYZ. Designed to provide mobile phone users with a recording studio in their pocket, the platform raises the bar in recording, mixing and sharing tracks with a simple intuitive interface.
Enabling the mobile generation to easily capture, create, curate, collaborate over and share audio online, RECHORD.XYZ will launch later this year, initially and exclusively targeting the Asian communities worldwide to build upon BritAsia’s already influential status in UK and overseas Bhangra, Punjabi Pop and Bollywood music.
BritAsia TV are also committing to mentoring 100 budding artists through a series of interactive talent shows utilising the app. RECHORD.XYZ will also be a new Indian mainstream-pop record label, with an innovative digital A&R strategy.
BritAsia’s collaboration with RECHORD.XYZ forges a working partnership between BritAsia TV founder and media entrepreneur Tony Shergill, one of the UK asian community’s most significant media investors and one of the leading UK.
Asian media entrepreneurs – the immersive music pioneer Ray Mia – former Universal Music Executive Vice President, founder of Jacaranda Music Group and President of Free Turn Audio.
Shergill said: “Given the BritAsia Fund’s commitment to promoting, supporting and investing in the Asian community, not to mention our channels’ influential position not only in Bollywood and Bhangra, but also across Asian R&B, Urban, Hip Hop and Underground music internationally, creating a music fund to complement those activities was a natural next step.
“I’m delighted that RECHORD.XYZ is the first investment to emerge from this initiative. There are more than 5m bands and 20m content makers worldwide using mobile devices to make music today, and together we have some extraordinarily exciting plans for the app in India and the UK, we integrate this across our broadcast offering here in the UK and back in India, not to mention our designs to launch an entirely original Record Label”
A creative audio design pioneer with a 20 year+ history in broadcast and production, Ray Mia has worked with artists including The Beatles, Justin Bieber, Shawn Mendes and Ennio Morricone, and most recently on cutting-edge immersive audio projects for global brands including NBCUniversal and BBC Studios.
He added: “The BritAsia deal is great for us. Alongside developing RECHORD.XYZ over the last year we’ve been looking for the right people and the right platform to partner with, and in Tony and the BritAsia team we identified the synergies and reach we needed to make the product fly. We know what we’ve got, we know the landscape really well, we’ve been designing and building and operating recording studios for some time now… so we get the business and the tech… we know what the market wants and we have a unique product that’s not currently out there.
“Together, we are building a range of products, services, marketable entertainment concepts and gold-standard technology partnerships that will not only provide RECHORD.XYZ with global reach and recognition, but will place us at the very heart of an explosive Asian music market that’s growing exponentially every year. We are very much focused on getting the partnerships right, we had several offers to take on investment in the US and UK, but we feel the growing Indian market is the place to launch our innovation, and Tony’s experience in the UK and business relationships in India made this a stand-out deal for us. RECHORD.XYZ is a recording studio in your pocket, it’s about chasing your dream, being able to create, collaborate and champion music makers…there’s much more to follow as we roll out the label in parallel across the UK and India, I’m pleased to be working with Tony and his team in the launch of the BritAsia Music Fund – there’s a lot for us as a business – and as the Asian community – to be really excited about. Indians love music, it’s in our DNA, it’s part of our culture and our heritage… we’re about to make that all explode with the power of RECHORD.XYZ supported by the BritAsia Music Fund”