Shopping sustainably shouldn’t have to cost the earth and now you can get your branded trainer fix, whilst helping to protect the planet, by purchasing a pair of high quality seconds or ex-display trainers that can cost up to 60 per cent less than a perfect pair.
Sole Responsibility, the brainchild of Simon Payne, is a circular economy business which sells high quality seconds and ex- display branded trainers via an Ebay shop front. The business is an official sustainability partner of JD Sports, providing an eco-friendly solution for seconds and returned trainers
Currently available on the site are over 2000 listings with discounts and honest descriptions. Stock is refreshed daily with clear descriptions on any defects or marks. With more than 60,000 pairs of trainers saved from landfill or incineration since the business launched, Simon is on a mission to educate UK consumers that buying seconds is a crucial piece in the jigsaw of living a more sustainable life – in a similar way to buying vintage and second-hand fashion.
Simon says: “There is a huge lack of awareness about the unknown volumes of waste that goes on in the fashion industry – with subprime, returned and seconds stock deemed unsaleable, it is often incinerated or disposed of because of very minor flaws of damage.
“We know seconds are not for everyone, but with many products having only very minor flaws, it is a viable option and long term will make a huge impact on the environment.
“By working closely with some of the UK’s leading high street retailers we are able to offer authentic and high quality trainer brands at up to 60 per cent less than you would pay for a new pair of trainers. We have a wide range of adult and children’s sizes and our stock is updated and refreshed all of the time – so it is worth keeping an eye out if you have a pair of trainers in mind.
“We strongly believe that seconds should be given a second chance and shoes and clothing with very minor faults should be something that everyone considers next time they need new trainers or clothes.”