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A Capital on the move? Survey reveals Londoners want to relocate to the Coast

Are you surprised to know that Londoners feel the least rooted to their city than anywhere else in the UK? Only a quarter of people in London (24%) have said they wouldn’t want to relocate, signalling the majority would be up for a change in location.

Wayfair, the leading online destination for all things home, has revealed insights on the capitals feelings associated with home, following a recently commissioned YouGov consumer survey on more than 2,000 UK adults.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2301 adults. Fieldwork was undertaken between 20th – 21st July 2022.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Residents in London were the highest percentage who are currently renting a property alone (16%) and were the least likely group to say they were ‘happy with my housing situation’ (42%) compared to the rest of UK regions.

Londoners were also more likely than other regions to want to have more space at home (28%) and the least likely to see their home as a place for relaxation (63%)

Out of all the options available, the Great British seaside is calling, with 1 in 4 Londoners most wanting to relocate to the coast (25%).

When upping sticks just isn’t an option, Londoners can simply bring the coastal lifestyle to them, through clever interior choices and unique picks.

Wayfair has curated ideas inspired by some of the UK’s top coastal spots that can help to promote positive home sentiment for city dwellers and bring a touch of the seaside to urban homes.

Bring a touch of the coast to your home…

Londoners relocate

Before you Londoners decide to relocate, find ideas for every style and budget at Wayfair.co.uk.

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 18 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

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