Parks London has opened the doors to its new home fragrance studio, Atelier. This specialist division handcrafts unique, one-off pieces from upcycled antiques and vintage glassware; a brand new home fragrance category best described as “couture candles and diffusers.”
Parks London, founded in 1989, is perhaps the most famous home fragrance brand you’ve never heard of. Parks pioneered the use of 100% natural wax, alcohol-free diffusers and room sprays in home fragrance, and is now an industry leader in scenting homes, naturally.
Its new Atelier division encapsulates what Parks celebrates and values – craftsmanship, individuality, innovation, sustainability, a sense of history and the pleasure of gifting something special. In fact, Atelier began its life as prototyping facilities where the artisans at Parks London occasionally upcycled antique and vintage vessels as gifts for friends and family.
“In many ways, Atelier is at the heart and soul of Parks. It’s where our decades of artisan passion, craftsmanship and curiosity have come together, allowing us to create these beautiful and unique pieces, many with a provenance which dates back to the 1800s.” Carol Symons, Founder of Parks London
Referred to as “Parks Originals”, couture candles and diffusers come in a selection of antique, glass vessels – each one has been sourced for its unique style and provenance. As well as being beautiful olfactive artworks, the upcycled pieces offer a sustainable option for scenting the home by breathing new life into salvaged treasures. They also make the perfect gift, as each piece is completely unique. All are scented with Parks Original, the first scent profile created by Carol in 1989. This soothing fragrance evokes a warmly comforting atmosphere with a relaxed vibe.
Parks’ extraordinary heritage in home fragrance manufacturing enables the team to assess each vessel for suitability and safety. Due to the uniqueness of each piece, finding the perfect combination of wax/scent/wick (or reed for diffusers) can take up to five months and Parks anticipates six new additions will be released each month. All Atelier couture candles use their pioneering Coreless Cleanburn technology®, to ensure a long-lasting scent and perfect burn as well as meeting burn safety testing requirements. The collection of one-off pieces will be updated on a monthly basis at parkscandles.com. The first drop will be released on 30th September, 2022. Prices start at £85/$95/€95.
Carol Symons founded Parks in 1989 – when the home fragrance industry only made scented candles with paraffin. Carols’ commitment to 100% natural wax led Parks to build the manufacturing facilities and develop the techniques they needed for naturals to outperform paraffin – such as Coreless Cleanburn technology. Parks didn’t jump on the home fragrance, eco-friendly bandwagon, they pioneered it. Still a family business, Parks has become the respected expert in manufacturing the highest quality, 100% natural wax candles and alcohol-free diffusers. Working from their extensive facilities behind the charming one platform train station of Hartlebury Village in Worcester, the team of artisans describe themselves as “curious, passionate craftsmen”. All committed to making “beautifully fragranced homes. Naturally.”