Wednesday, April 17, 2024

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The Viral Umbrella start-up that’s amassed millions of Social Media fans ☔️

Gilley’s launch on social media has created a storm, racking up over a million views in their first 24 hours on social media. They currently stand at over 2.5 million views and over 120,000 likes in a matter of weeks.

This latest success comes after a trailblazing market launch in Dec’23 that saw thousands of customers across 46 countries pick up a Gilley.

“It’s amazing to see how the Gilley has captured people’s attention” said Reid Jacoby, co-founder of Gilley.

“We’ve created a beautifully designed product that solves the key umbrella headaches and built an exciting brand that brings life to a stale industry.”

Gilley’s key features include


Dry after use


The canopy features superior quality fabric with a hydrophobic coating designed to instantly shed rain.

Additionally, it’s absorbent fibre cap for moisture absorption and non-rusting materials make for stress-free storage in the watertight case.

Case doubles as handle


Forget flimsy umbrella sleeves, the Gilley features a leak-proof hard case complete with a unique screw in, screw out system providing a more ergonomic handle with a soft-touch section for comfort and grip.

Lightweight, compact and sleek design


Designed for a city- sidewalk coverage of one or two people, it collapses down to a hard case that measures 10 inches by 2 inches, and weighs less than a pound – that’s thinner, and lighter than most reusable water bottles!



Double-layered canopy coupled with durable materials comprising the arms/mechanism make the umbrella wind resistant over 30mph.

Loss prevention


The umbrella features an optional tracker, so it’s hard to leave behind.

Taking the umbrella market by storm

Gilley successfully launched on Kickstarter at the end of 2023, selling to thousands of customers across 46 countries and ranking in the top 1.8% of all Kickstarter campaigns in history.


“It’s taken two years of development alongside an award-winning east-London based design firm and dozens of prototypes to get to this launch,” said Reid Jacoby, co-founder of Gilley. “We’ve got big plans to build on our successful launch and make rainy day woes a thing of the past.”

Gilley retails at £49 RRP, but available with 25% off in April. Gilley comes in royal blue, with silver or light green-cyan accent colours on the case.

Designed in London, the Gilley is an umbrella that is windproof, lightweight, sleek, and compact with a watertight case, easy-carry for those on-the-move.

As the ultimate commuting companion, our designs are simple and modern, thoughtfully created for an elevated experience that’s hard to leave behind.

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