Initially London was founded by Jane Wiest, an ex-New Yorker with an obsession for big bold American-style embroidered monograms. Initially London has created a new modern take on personalisation, using graphic design and a wide range of colour options. A well designed monogram becomes a personal logo.
The curated range of classic accessories, linens and gifts for all ages are made to order in a London studio by a team of skilled embroidery and textile designers. As much as possible they use natural and sustainable fabrics such as sisal, raffia, organic cotton, canvas and leather. Initially London design and produce many of their own lines using artisan producers and small manufacturers in Britain, Morocco, India and China, and they work with British, European and American wholesalers that they trust. In addition to embroidery, laser etching is also available on products such as scented candles, insulated bottles, cork yoga blocks and more.
Their innovative website re-creates the design experience of working with them in their showroom by allowing clients to create their monogram from over 50 font styles and thread colours. The design can be endlessly experimented with, changed and previewed on every item on Initially London website. The result is a truly personal gift designed by you, made to order in London, accessibly priced and delivered quickly.
In addition to retail business, Initially London offer white label monogramming for retailers, and trade pricing for corporate clients, event planners and interior designers. They welcome bespoke enquiries and are happy to source goods or monogram clients’ own goods.
With the heat of summer in full swing, here’s a list of the top five monogrammed gifts for the great outdoors.
Monogrammed Gifts for the outdoors (All prices are including monogramming)
1. Deck Chair £175.00 without pocket / £205.00 with back pocket
Handmade in England and with a wide selection of fabrics to chose from, enjoy the hot weather in style with bespoke that truly personalised in design for you. Please note this product is exclusive
2. Covent Garden Hand Basket £50.00
Handmade in Morocco from palm leaves, carry comfortably in the hand or over the arm. Perfect for storage and those weekend jaunts.
3. Picnic Rug £110.00
Both practical and stylish, this product has a gorgeous leather carry strap to keep it neatly rolled and easy to carry. Made by Tweedmill and monogrammed by us!
4. Moroccan Hammam Towel £40.00
With a beautiful weave and a striped border with fringing detail at the bottom, use as a pretty table cloth or picnic blanket.
5. Mixologist Kit £85.00
For cocktails on the go! Whether in the garden, camping or on holiday. This handy Mixologist Kit contains everything you’ll need to shake or stir a beverage. Ice and mixers not included.