Among all the social media platforms, Instagram has captured around 70% of modern users. Around 5 million users log in to this photo-sharing app daily. So, for a business that wants to be on top in terms of sales and followers then there is nothing better than Instagram from all the social media sites. If done rightly, any business can capture millions of targeted customers from this single social media platform. Most of the people think that Instagram is just an app to share photos and daily life stories, but in fact, its concept is broader than this for business points of view. Here in this article, we will talk about only its professional use and not personal.
Here in this article, we will talk about a few tips and tricks that can be helpful for any kind of online business, especially for an eCommerce store. Have a look at the below-discussed points for the same purpose.
Find and Use Hash tags Wisely
On social media websites like Twitter, Facebook, and Instagram, the use of tags in wisely manner always bring maximum results. For a digital marketing expert, the value of tags is not hidden. These tags help in capturing instant boost to the shared content on a social media website like Instagram. Using tags wisely needs thorough research and analysis of your customers. Look what your competitors doing and start doing better than them (don’t copy their style, be unique, and more confident). There are also some websites where you can find sources for generating hashtags relevant to your focused post.
Be careful while writing captions
A caption on Instagram is the most important thing for customer attraction. This is the first thing that gets noticed on Instagram and in fact on any platform. A good image with a useless caption is just a waste of time. You need to work hard on every element before sharing a single post. You need to keep a few points before sharing captions.
These things should be in your captions;
- It should be relevant to the post you want to share
- It should be clear of grammatical and spelling mistakes
- A caption should be short and precise
- Try to use keywords (post name) in the title
- Don’t use more than five hashtags with a single post
Post Design is Important Element in Instagram Marketing
A picture says a thousand words and on Instagram, it is more important to focus on design and creating catchy content. You need to do proper planning and draw sketches before finalizing the output. You need to look at several things which include;
- Hire a professional designer or do it yourself if you are
- Set one common design for all posts
- Be consistent in term of designing
- Do it in a professional manner
- Try to publish content regularly
Focus should be on Brand
Most of the time businesses share lots of irrelevant content on their official Instagram profile which is not a good thing in terms of business improvements. Using irrelevant content is just useless and not good for your business. It looks like a personal profile rather than a professional profile. If the purpose of your profile is to gain more and more customers then stick to it and don’t go anywhere else. An Instagram account with main focus on mobile cases should share things relevant to mobiles and not relevant to fashion and styling and vice versa.
I Hope, these points were useful for you. To conclude the topic, we must say that a digital marketing expert should open his/her eyes and look for maximum opportunities to make a business successful on the internet. Digital marketing is not only working with search engines and display ads, but it is a broader name that also includes social media marketing.
Daniyal is a freelance content writer and blogger. He writes mainly on topics related to internet security, apps, VPN, tech-gadgets, the Internet of Things, and other related topics. Currently, he is associated with https://www.heknowstech.com/