Search engine optimisation is crucial for anyone running an e-commerce website because it is the digital marketing method with the highest return on investment (ROI) as site visitors are free, and every site visit is a potential sale. Therefore, any business with knowledge of SEO should successfully generate organic traffic and make money through customers visiting its e-commerce website and purchasing products and services from the online store. Read on to discover more in our guide to using SEO to generate traffic for your e-commerce website.
What SEO is and Why it is Essential for E-Commerce Websites
Search Engine Optimisation is the science behind optimising your website so that it manages to rank higher in the search engine results, such as Google and Microsoft Bing. In order to get lots of people to view and purchase their products, e-commerce websites need to do all they possibly can to try and make sure their website gets to page one on the search results.
Carry Out Key Word Research to Find What Customers are Searching for
Doing keyword research properly will mean that you focus on targeting words that are popular searches with customers, easy to rank for, and have high sales conversion rates.
To do effective keyword research, you need to find out the keyword difficulty (KD), the search volume, and the buyer intent. These can be done through SEO tools such as SEMrush and Ahrefs, looking through keyword suggestions on Amazon, and through thorough research into your e-commerce competitors and their websites.
Ensure Your E-Commerce Website’s Architecture is On Point
Your e-commerce website’s architecture will involve setting up its navigation, category pages, and product pages. It is important because it entails what content you put on your website and its appearance to users. Ideally, your e-commerce website will be easy for visitors to use and navigate. Suppose you are interested in getting an e-commerce website design for your e-commerce business at a reasonable price. In that case, you may want to look at the website design services from Pinnacle Creative Design Agency.
Your website’s architecture should be designed in a way that aims to reduce the number of clicks users have to make to find your content and ultimately purchase your products online. Use keyword research to ensure that you come up with relevant page URLs and subdirectories. Your home page is the most authoritative page of your website and should provide users with plenty of information.
On-page SEO (or on-site SEO) optimises your web pages for specific keywords to generate more traffic to your e-commerce website. On-page SEO tells Google exactly what your page is about and includes things such as title tags, meta descriptions, headings, and internal links. On-page SEO is important because it can allow your e-commerce website to appear in other Search Engine Results Page (SERP) features, such as in the reviews, news, or images sections.
Link building will increase the number and quality of inbound links to your e-commerce business’s web pages. Link building is an essential form of off-page SEO for e-commerce stores because it can make your web pages rank a lot higher in the search engine results. Some examples of link building strategies to get more backlinks for your e-commerce website can include strategic guest blogging, ensuring your brand is active across social media platforms and using resource links from trusted high authority sites and blogs.